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Markus Müßig
Regional Manager Asia




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“For us at Freudenberg Vliesstoffe KG, the right quantity, the right time and the right place are all decisive criteria to our success. As a multinational enterprise in the nonwoven textile industry, we consider storage operations, storage strategy and storage management to be of utmost importance. This is why we get assistance from the Freudenberg IT experts, who have years of experience in storage technology. In the past years, we have continually optimised our company in support of our role as a global player on the marketplace.“

Georg Brasch, General Manager / Friedrich Bärreiter, Director IT


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What is Typical FIT?

A brand is a performance promise and bears a company's identity. In communicating with our market, we aim to give our customers a clear idea of our identity and at the same time, make a promise of performance. Because customers not only recognize but also judge us by our image. And our customers and the trust they place in us are central to all our decisions.

The FIT brand makes us unmistakable. Its message is clear, no matter where it appears: we are FIT! Its meaning is immediately apparent. Its symbolic strength stands for the quality of our work and for our philosophy.

Our FIT brand stands for the following essential characteristics:

  • Trust and reliability
  • Communication with our customers as partners
  • Self-confidence and professionalism
  • Modernity combined with permanence

The FIT identity is formed by clear corporate design, color consistency, clean shapes, fonts and images - simply everything that contributes to an uncluttered corporate presentation. Because our customers want to know who they are dealing with. And we want to show them our best side.

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